What if your next prescription was a walk in the park?
NatureUP Health
The first AI-powered platform that turns everyday nature into clinically meaningful support: personalized, accessible, and backed by science.
Discover the Power of Nature, Anywhere
NatureUP Health transforms everyday outdoor spaces - parks, sidewalks, rooftops, and backyards - into tailored therapeutic experiences. We're pioneering a new category in digital health that makes nature itself the cornerstone of wellness.
Nature as Medicine
The first digital health platform making the science of nature-as-medicine, actionable at scale; backed by research and designed for measurable impact.
Personalized with AI
Our voice-first AI listens, learns, and guides you through real-time, bespoke, nature experiences tailored to your needs, environment, and schedule.
Accessible for All
Whether you have 5 minutes or an hour, live in a city or suburb, have kids, pets, or mobility needs, NatureUP adapts to your reality.
The Problem
Modern life is making us sicker. Rising rates of stress, anxiety, cardiovascular disease, obesity and other chronic conditions are overwhelming healthcare systems. Yet one of the most effective and accessible health interventions is all around us: Nature.
  • 1 in 5 U.S. adults experience mental illness each year, yet fewer than half receive treatment.
  • Over the past 15 years, rates of anxiety, depression, and substance misuse have all increased significantly.
  • Heart disease remains the leading cause of death, responsible for nearly 1 in 5 deaths annually.
  • Nearly 75% of U.S. adults are overweight or obese, increasing risk for diabetes, heart disease and cancer.
  • Chronic illness and stress related conditions costs employers over $530 billion annually in lost productivity.
  • Existing wellness apps focus on meditation or fitness targeting specific market segments. None harness nature as a powerful, underused, freely available health intervention accessible to us all.
The gap: There is no scalable, evidence-based platform that turns nature itself into personalized, measurable therapy. NatureUP Health fills that gap.
Who We Help
Individuals
wanting better mental and physical health, along with more time in nature, that fits into modern busy lives.
Employers & Insurers
looking to improve employee well-being and productivity with evidence-based wellness solutions that reduce healthcare costs.
Clinicians
Therapists and healthcare providers integrating nature therapy into care plans with measurable outcomes and patient engagement.
Families
Parents wanting healthier, happier kids by naturally building resilience and reducing screen time. Younger generations wanting their elders to feel better.
What Makes Us Different
Technology That Gets Out of the Way
Most wellness apps are designed to keep you scrolling. NatureUp is designed to disappear. We guide you to the perfect spot, then step back. Guidance comes through voice and gentle haptics. Your screen goes dark. Your phone stays in your pocket. You're fully immersed in nature.
Defining a New Category in Preventative Health
NatureUp Health transforms time outdoors into personalized, AI-guided nature therapy, turning nature into a scalable, science informed health intervention.
Therapeutic, Not Fitness
Science-backed perceptual practices that restore and inspire attention, calm the nervous system, and reconnect us with awe. Accessible to people of all ages and stages of wellbeing.
Built for Real Life
Our AI scans your local environment, nearby green spaces, weather conditions, time of day, and accessibility factors, and crafts nature excursions that work within your real-world constraints. From a 5-minute balcony breathing session to a guided woodland walk, we've got you covered.
Dual AI Assistant System
Health Coach
Real-time guidance during nature excursions.
Excursion Engine
Designs personalized nature excursions based on your location, time, health goals, and environment, so every outing is purposeful and therapeutic.
Real World Experience
For over 40 years, instead of preaching to the choir, we've helped tens of thousands of nature-deprived, and even nature-averse, people reconnect with nature by translating complex theory into simple, enjoyable practices that work.
Partner-Ready Platform
Insurance companies, therapists, and wellness providers can run comprehensive programs through our platform with white-label options and robust analytics.
Our B2B2C model enables:
  • Employer wellness programs
  • Insurance member benefits
  • Clinical integration tools
  • Group experiences
The Science Behind NatureUP
Our approach is grounded in a growing body of peer-reviewed research demonstrating the measurable health benefits of nature-based interventions.
10 min
Minimum Effective Dose
A meta-analysis found that even 10 minutes of nature exposure yields significant short-term mental health benefits for adults, including those with diagnosed mental illness. Schmalz, Ecopsychology (2024)
+1.0 pt
Life Satisfaction Boost
Nature-based interventions produce life satisfaction increases of +1.0 points — greater than marriage or having a new child, with economic benefits of £830–£31,520/ person/ year from reduced public service use. Pretty & Barton, Int. J. Environ. Res. Public Health (2020)
$33B
Digital Mental Health Market
The global digital mental health market reached $33B in 2025 and is projected to hit $153B by 2034 (18.6% CAGR), driven by demand for accessible, non-pharmaceutical interventions.
Precedence Research (2025)
$530B
Lost Productivity Annually
Illness-related lost productivity costs U.S. employers $530 billion per year, with 893 million work days lost to absenteeism alone, underscoring the massive employer wellness opportunity. Integrated Benefits Institute (2018)
Key Research Findings
1
Systematic review of nature-based health interventions for individuals with anxiety, depression, and stress found statistically significant improvements across controlled trials, supporting nature therapy as a viable clinical intervention. Jessen et al., BMJ Open, 2025
2
The UK government's national evaluation of Green Social Prescribing across multiple test sites confirmed that nature-based programs improve mental wellbeing outcomes at scale, with strong participant engagement and cost-effectiveness. Defra / University of Sheffield, 2024
3
A systematic review and meta-analysis in Environmental Research found that nature-based interventions also improve physical health conditions, expanding the evidence base beyond mental health alone. Struthers et al., Environmental Research, 2024
All citations reference peer-reviewed publications or government-commissioned evaluations. Full references available upon request.
For Investors
We're raising $750,000 in pre-seed capital to launch and scale NatureUP Health. Back the creation of a new category in digital health: AI-powered, nature-based therapy that fits real daily life.
$750K
Pre-Seed Round
Capital to launch platform and validate product-market fit with initial user cohorts
Market Position
Category Leadership
Defining the emerging category of AI guided nature therapy with defensible technology, and decades of proven methodology
B2B2C
Revenue Model
Multiple channels including direct consumers, employers, insurers, and clinicians
Investment Highlights
1
Massive Market Opportunity
Mental health and wellness market exceeds $200B annually in the U.S., with growing demand for non-pharmaceutical interventions.
2
Proven Science, New Delivery
Nature therapy shows strong clinical evidence for stress reduction, mood improvement, and health outcomes; we're making it accessible and measurable.
3
AI Competitive Moat
Our dual-assistant architecture and personalization engine create a technical advantage that compounds with every user interaction.
4
Multiple Revenue Streams
Direct subscriptions, enterprise partnerships, insurance reimbursement, and clinical licensing create diverse, scalable revenue potential.
Contact Us
Frequently Asked Questions
Find answers to common questions about NatureUP Health and how our AI-powered nature therapy works.
What is NatureUP Health?
NatureUP Health is an AI-powered platform that transforms everyday outdoor spaces into personalized therapeutic experiences for stress, mood, sleep, and overall wellbeing.
How does the AI work?
Our voice-first dual AI system includes a Health Coach for real-time guidance during nature excursions and an Excursion Engine to create optimal nature experiences tailored to your needs.
Do I need to live near a forest or park?
No. NatureUP works in urban, suburban, and rural settings, from parks and sidewalks to rooftops and backyards. Nature is everywhere!
Is nature therapy scientifically backed?
Yes. Clinical research shows significant improvements in mental and physical health, including: stress reduction, cognitive function, reduced inflammation, immune function and more.
How much time do I need?
NatureUP adapts to your schedule, whether you have just 5 minutes or an entire hour to dedicate to a nature experience.
Can my employer or insurance cover it?
Yes. We offer B2B2C programs for employers, insurers, and wellness providers, facilitating coverage and integration.
When will NatureUP be available?
We are currently in pre-launch. Join our waitlist now for exclusive early access and be among the first to experience it.
How can I invest or partner with NatureUP?
We are raising $750K in pre-seed capital. Please contact us directly to explore investment or partnership opportunities.
Ready to Experience NatureUP?
Join our waitlist to be among the first to access AI-powered nature therapy, or explore investment opportunities and help build the future of holistic digital health.
For Early Adopters
Get exclusive early access to NatureUP Health and help shape the future of nature-based wellness. Join a movement transforming human health and renewing our connection with the natural world.
For Strategic Partners
Whether you're an insurer, clinic, or wellness provider, discover how NatureUP can enhance your offerings with evidence-based, scalable nature therapy programs.
Meet the Founders
Peter Mayfield and Greg Bernstein have been collaborating for 30 years helping people connect with nature for better health and well-being.
1
CityRock & Bandaloop - 1990
Peter founded CityRock, the world's first full-service indoor climbing gym, There he collaborated with a dance company in the launch of Bandaloop, pioneering vertical dance performances that brought awe and inspiration to audiences around the world.. Greg joined as a skilled videographer, amplifying Bandaloop's impact through award-winning multimedia storytelling.
2
Gateway Mountain Center - 2006
Peter founded Gateway Mountain Center, bringing thousands of young people into immersive nature experiences. Greg joined these efforts, contributing his creative vision and multimedia expertise to amplify the program's impact.
3
Whole Hearts, Minds & Bodies - 2011
Recognizing the urgent need for accessible mental health care, Peter developed Whole Hearts, Minds & Bodies, the first Medicaid reimbursed, nature-based therapeutic mentoring program in the U.S. Greg joined early on, becoming one of the program's most effective therapeutic mentors, working successfully with extremely high-need youth.
4
NatureUP Health - 2025
Inspired by the positive impact of nature on people of all ages and abilities, including their own aging parents, Peter and Greg created the NatureUP Health App. After decades of hands-on work helping people reconnect with the natural world, they are now bringing proven nature-as-medicine practices to everyone, everywhere.